About Us
Rooted in clarity,
grown from care
Bua Wealth was built for people who deserve a patient, honest conversation about money — without sales pressure or confusing terminology.
Back to HomeOur Story
How Bua Wealth began
Bua Wealth was founded in Bangkok in 2019 by a small group of financial educators and adult learning specialists who kept noticing the same gap: Thai adults in their forties, fifties, and sixties who felt genuinely confused about their own money but had nowhere calm and judgement-free to ask about it.
The courses on offer elsewhere were often designed for younger professionals or leaned heavily on technical language. What midlife learners needed was something different — time to absorb, space to ask, and materials they could actually use at home afterwards.
Bua Wealth opened its first small group sessions in Ratchathewi in early 2020. Since then, the programmes have grown steadily through word of mouth, continuing to prioritise depth and comfort over volume.
Our Mission
What we are here to do
Our mission is straightforward: to help adults in midlife understand their financial situation more clearly, so that they can approach the years ahead with greater steadiness and less anxiety.
We do not sell financial products. We do not tell people what to do with their money. We teach the language, tools, and frameworks that allow people to have better conversations with banks, with family, and with themselves.
"A bamboo grove bends with the wind but holds its ground. That steadiness — flexible and rooted at the same time — is what we hope financial understanding brings to our learners."
— Founding principle, Bua Wealth
The People
Who you will learn with
Our facilitators combine financial knowledge with a genuine interest in adult education. They know how to hold space for questions that feel embarrassing to ask.
Siriporn Laosawat
Lead Facilitator
Siriporn has spent twelve years in personal finance education and brings particular care to learners who are returning to financial topics after a long gap. She leads The Whole Grove Programme.
Krit Phongkham
Course Designer
Krit develops and updates the curriculum, drawing on adult learning research and direct feedback from participants. He focuses on keeping content relevant to everyday Thai banking and life decisions.
Nantawan Wongkul
Participant Support
Nantawan handles enrolments, scheduling, and the day-to-day experience of our learners. She is often the first point of contact and works to make the whole process feel straightforward and welcoming.
How We Work
Standards we hold ourselves to
These are not policies written for a website — they are the commitments our team discusses in every session review.
Education, not advice
Every facilitator is trained to distinguish clearly between teaching financial concepts and giving personal financial advice. We hold to that line consistently and without exception.
Small group sizes
Groups are capped so that every participant can contribute and ask questions. We do not run large lecture-style sessions — learning happens in conversation, not from a stage.
Curriculum reviewed regularly
Thai banking products, tax structures, and pension regulations change. Our curriculum is reviewed each quarter so that examples and figures remain current and accurate.
Participant privacy
Personal financial details shared by participants during sessions remain within those sessions. No information is shared, used for research, or passed to any third party without explicit consent.
Feedback taken seriously
Each course closes with a written reflection from participants. Their observations shape the next version of the programme — not just as data, but as a genuine conversation about what worked and what did not.
No product partnerships
Bua Wealth does not accept commercial partnerships with banks, investment firms, or insurance providers. Our content is shaped by educational need, not by commercial arrangement.
Our Approach
What makes financial education work for midlife learners
Adults who come to financial education in their forties or fifties bring something that younger learners often lack: real-world experience with money, debt, family costs, and the unpredictability of income over time. That experience is not a disadvantage — it is the foundation on which good financial understanding is built.
Bua Wealth designs each programme around that reality. Rather than starting from abstract theory, we start from the situations our learners already recognise: managing monthly outgoings in Bangkok, choosing between savings accounts at Thai banks, thinking about what healthcare might cost in fifteen years, or understanding how to talk to a son or daughter about inheritance planning.
Our facilitators are trained in adult education as well as personal finance. They know that a question left unasked in a large group is a question that never gets answered. They know that jargon is not expertise — it is a barrier. And they know that the most important thing a financial education course can do is leave participants feeling more capable and less anxious than when they arrived.
Bua Wealth operates from a single location in Ratchathewi, Bangkok. We are not trying to scale quickly or expand into an online platform. We are trying to run excellent, careful courses for people who deserve them. That has been true since we opened, and it remains true today.
Questions about our approach?
We are glad to talk through how our programmes work, which one suits your situation, or anything else on your mind. There is no script and no pressure.
Get in Touch